Thursday, February 12, 2015

Ways to Capitalize on Promotion

Our special guest today is Susan Reichert, Editor-in-Chief of Southern Writers Magazine. The magazine is dedicated to promoting authors and their books, and throughout the year they offer a variety of ways in which authors can inexpensively get their books in front of their audience. Below are some of Susan's tips on maximizing the exposure an author can get from advertising or promotional efforts:

Why You Wrote It

One of the best things you can do is tell people why you wrote that specific book. I know you’ve heard this before…but that is something the reader likes to hear…it helps them to relate to you. It peaks an interest in the book. This could be written under the catalog on your site…but no more than 2 sentences (they must have info that will cause the reader to want to read the book).

Put a Promotional Picture on Your Social Media

If you or your book has been featured in a magazine or catalog, put the picture of the catalog on your social Medias. Tell them to check out this link and to tell their friends about it.  

An example uses the Valentine's Day Catalog recently released by Southern Writers MagazineCheck out my Valentine Gift to you on my site ______________ and pass it along to your friends. They’ll appreciate it because the gifts in here won’t add extra calories like that “chocolate”would!

Involve the Reader in Your Writing

During the time of your promotion, drop information on your blog and social Medias about the writing of your book. It can be something interesting about the research one day then in the next 4 or 5 days, tell them something interesting about one of your characters. In other words, involve them in the writing of the book. Readers find this interesting. We suggest 4 or 5 days, but it could be once a month…important thing is to continue the discussion. 

Ask the Readers for Questions

If you have a couple of friends who have read your book, then ask them if they could give you a couple of questions … things they would find interesting about the writing of your book and ask them to put  it on your social media.

And be sure to tell people to check out the magazine or catalog where your book is promoted, such as Southern Writers Valentine Catalog on Why? Because you are telling them that someone else other than you promoted you.